Powered by OLIVER and driven by purpose, InKroud is a diverse team of culturally immersed Marketing experts dedicated to embedding inclusion in all stages of the marketing process through a future-proof approach that centers the amplification and advancement of Black and Latiné underrepresented talent.
We enable partnering clients and their brands to achieve authenticity, higher reach, and better creative effectiveness.
We are for The audience, by the audience, We are exclusively inclusive.
We are for the audience, by the audience. We are exclusively inclusive.
About Us
InKroud was born when the founders identified a need for authentic engagement within diverse audiences and the opportunity to leverage our combined lived experiences to further support our clients and brands advancement of Black and Latiné underrepresented talent.
Our team packs an array of skillsets to power an innovative and inclusionary marketing ecosystem.
Meet The Game Changers.
Founding members who are changing the inclusive marketing game.
Tyra Jones-Hurst
Managing Director
Aka. The O.G Mastermind.
Erix Mercedes
Executive Producer
Aka. Production Papi
Debbie Saint-Clair
Accounts Lead
Aka. The Client Whisperer
Brie Bines
Social Lead
Aka. The Social Snack
Stephen Dunstan
Sr. Graphic Designer
Aka. Design Genius
Calid Bowen
Strategy Lead
Aka. Strategic Savant
Theresa Sarbeng
Head of DEI, NA
Aka. The Inclusion Intellect
Trish Mello
Managing Partner
Aka. The Sensational Sponsor
Naika Cadet
Community Manager
Aka. Social Butterfly
Steven Thesier
Junior Project Manager
Aka. Project Maestro
India Jones
Project Manager
Aka. Campaign Connoisseur
Kristian Tiago
Copywriter, Community Manager
Aka. The Narrator
Specialized services
Regardless of the ask, we provide adjustable solutions that tailor to your needs.
Culture Check
Identification of cultural nuances and opportunities that connect diverse communities to mass brands.
Authentic Communication
Brand deep dive evaluating current marketplace position, recommendations on how authentically to communicate with diverse audiences.
Competitive Analysis
Benchmarking of competitors to identify gaps and opportunities to expand brand connection with desired audiences.
Creative Workshop
Creative audit of existing assets to assess cultural gaps, relevance, TOV, opportunities and/or future best practices for success.
full service capabilities
DIGITAL ADVERTISING
Digital video, animated banners, rich media, apps, Celtra, emailers, content upload.
VIDEO PRODUCTION
Action, animation, interviews, vlogs, animatics.
CREATIVE DEVELOPMENT
Key visuals/BETs, illustration & infographics.
DIGITAL 5C FRAMEWORK
Strategy, content calendar, creative, inspiration.
PHOTOGRAPHY
Lifestyle, product, location, events & social media assets.
COPYWRITING
Editorial, articles, blogs, interviews, scripts, product descriptions.
SOCIAL MEDIA
Short-form advertising (all social platforms) & social media community management (proactive). Creator/influencer marketing & social commerce
STRATEGY
Brand, data, insights, digital, 5C framework and Shopper marketing
see us in action
The mwm pod
Created by the InKroud agency, Marketing While Marginal (MWM) amplifies underrepresented voices to help fill a cultural gap in the advertising & marketing industry.
Centering the nuanced experiences of those who are traditionally overlooked, MWM also serves as a valuable resource for brands and companies who desire to engage honestly with diverse consumers & audiences.
Podcast available to listen & watch